Greenlight Brand Photoshoot

Greenlight is the family fintech company on a mission to help parents raise financially-smart kids and teens. As Creative Director, I led our team in evolving the brand to be more modern and relevant for teens.

One major way we elevated the brand was through a new photoshoot. We captured genuine family learning moments and celebrated teen independence. We evolved Greenlight's photo style to be more appealing to teens with a diverse group of talent, thoughtfully-selected locations, and modern sets & wardrobe styling, while ensuring relatability to all families.

Role: Creative Director at Greenlight, working in partnership with Haymaker and photographer Tropico .

Lifestyle Photography
Greenlight is the catalyst that helps families and young people learn about money. The magic is in the connections and conversations that are facilitated by Greenlight. The objective of our lifestyle photography shoot was to reflect these magic moments, as well as more literally showcase the Greenlight debit card and app.

We captured several categories of lifestyle photos to tell a complete story of Greenlight: Family Learning Moments, Authentic Living, Teen Independence, and Product-forward.

Studio photography
Greenlight's studio photography is joyful, colorful, simple, and expressive. This photo style is used to tell focused stories about Greenlight's products. It also highlights wardrobe and accessory details, bringing playful energy and reflecting modern teen style.

Application
Photography is the hero of the Greenlight brand system, so it was a lot of fun to start activating this new photography across Greenlight's marketing ecosystem of emails, website landing pages, social, and more!

Planning & PrePro
Getting specific on talent, shot list, art direction, and styling expectations in advance made for efficient shoot days and final captures that delivered on our objectives.

Team
Photographer: Tropico
Creative & Art Direction: Jorge Andrade, Helen Dear, Josh LaFayette, Julianna Cvetetic, Caroline Shyu

Helen Dear

Contact
hddear@gmail.com

Social
LinkedIn, Instagram, Working Not Working

Made with ❤️
in Atlanta