Greenlight hit the road in 2022! Our Raise Financially-Smart Kids tour brought Greenlight to three cities, using immersive marketing strategies to spark meaningful conversations with families about financial literacy, and motivate them to sign up for Greenlight.

Creative Director at Greenlight // Developed in partnership with Chicago-based experiential marketing agency OutCold

What we did
We brought Greenlight's brand into the physical space in a big way, wrapping three vintage vehicles with Greenlight visual expressions and dreaming up playful, interactive ways to get families talking about money. The branded vehicle experiences allowed us to educate parents and engage with kids by letting them explore the Greenlight app, play financial literacy games, enter to win cool swag — popping up where families would naturally gather across multiple cities and communities. 

“This is such a fun vehicle! I had no idea what to expect when I walked up, but was very surprised and intrigued that a financial banking company was behind the scenes of such a creative concept.” —Denver visitor

My role
Alongside strategy + brand marketing leads, I collaborated with Chicago-based experiential marketing agency OutCold to bring the Greenlight brand to life across a 3-city immersive, experiential marketing tour.

I created foundational Greenlight brand design assets that I thought would translate well to a physical expression of our primarily digital brand. I then worked with OutCold’s designer to concept + brand three unique vehicle wraps, branded merchandise, interactive games, and technology stations.

“This brand has such great graphics, banks always have such boring artwork. This actually grabbed my attention.” —Dallas visitor

“Greenlight has been huge in my son's growth in the responsibility department. We've actually moved him up to managing one of our credit cards, but he started with Greenlight.” —Denver visitor

I developed the concept and steered the execution of this looping video that shows how much Greenlight kids have saved, invested, and donated through the GL app. This animation played on large TV screens both in and outside of the vehicles, drawing visitors in and making the core capabilities of Greenlight instantly gettable.

“This Future You wall is inspiring me to get my act together now to protect the future me.” —Chicago visitor

Process & production snapshots

Experiential agency partner: OutCold
Greenlight experiential team: Helen Dear (Creative Director), Devin Zimmerman (VP of Brand), Erin Adams (Brand Marketing Director), Allie Hansen (Director of Brand Ops)
Photographers: Kalen Jesse, Bill Rush, Susie Burleson

Helen Dear

Contact
hddear@gmail.com

Social
LinkedIn, Instagram, Working Not Working

Made with ❤️ 
in Atlanta

© 2023 Helen Dear
All rights reserved