Greenlight: the money app for families 

Greenlight: the money app for families

As Creative Director at Greenlight, I lead a team of brand, digital, and motion designers to drive Greenlight’s brand expression across all touchpoints and marketing channels in the GL ecosystem. I drive strategic and creative design solutions for product launches, customer acquisition programs, family engagement campaigns, and large-scale brand marketing programs. I also collaborate with the Product Design team to bring the brand into the app. Here's a glimpse of the brand!

 

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Greenlight Brand Design Team: Helen Dear (Creative Director), Josh LaFayette (Art Director), Caroline Shyu (Art Director), Alex Torres (Digital Design Lead), Julianna Cvetetic (Brand Design Lead), Gabby Parris (Senior Brand & Motion Designer), Shane Thomas (Digital Designer)

Helen Dear

Made with ❤️ 
in Atlanta

© 2023 Helen Dear
All rights reserved