Greenlight Partnerships 

Greenlight Brand Photoshoot

Greenlight is the all-in-one money and safety app for families. To aquire the next generation of customers, Greenlight partners with a broad range of companies. Here are a few campaigns and partnership branding initiatives I have led and designed as Creative Director at Greenlight.

Greenlight x Fitbit Ace  

We created a custom landing page, in-app communications, and a suite of emails to highlight the integration between Fitbit Ace LTE and Greenlight. These touchpoints introduce new users to key Greenlight features, emphasizes the ease of integrating the Greenlight debit card to Google Wallet, and shows how kids can easily access funds on the go with their Fitbit watch.

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Greenlight's partnership with Google Fitbit LTE made headlines with more than 20 press hits in top-tier tech outlets like The Verge and ZDNet and trades like PYMNTS and Finextra. 

Greenlight x Life360  

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Created in collaboration with the Life360 brand design team.

Greenlight x US Bank  

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We designed a co-branded standard debit card for US Bank customers who signed up for Greenlight. We also offered them a unique custom card solution with on-demand printing, where the customer can upload any image they want.

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Created in collaboration with Greenlight Art Director Caroline Shyu (collateral) and Brand Design Lead Julianna Cvetetic (card design).

Helen Dear

Made with ❤️ 
in Atlanta

© 2023 Helen Dear
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