Rula Website & Brand Design
Rula Website & Brand Design
In 2025 I worked with the Rula Creative Studio to activate the brand across their website, different marketing touchpoints, and bring new content to life.
Rula 2025 Holiday Swag
I developed the approach and design for Rula's 2025 holiday employee gifts. This holiday swag aimed to maximize usage and foster pride in representing Rula! To drive maximum usage and satisfaction, we gave Rula employees a few choices in what they received, while keeping production cost-efficient. The curated packages balanced premium + high-value items with several smaller, practical items; ranged from classic "just the logo" branding to more expressive design options; and maintained inclusivity for different genders and lifestyles. The swag was well-received and a blast to design!
Winter Wellness Campaign
Rula makes it easy to connect patients with Seasonal Affectiveness Disorder support. This landing page and display ad campaign helps medical professionals identify SAD and quickly refer patients to higher levels of care.
Homepage Hero Experiment
This refresh brought new expression and energy to Rula.com. We also moved the funnel entry point to above the fold, and improves messaging by demonstrating (visually and verbally) that Rula can quickly and easily find prospects a therapy match while also being affordable.
Primary Care Provider Landing Page
The goal of this landing page is to drive PCPs to engage with the Rula sales team. We achieve this by demonstrating how Rula makes it easy to connect patients to in-network, high-quality therapists and prescribers (often with next-day availability), in a way that's simple for PCPs and their teams.
Rula Creative Studio team: Mark Nizinski (Associate Creative Director) and Julianna Cvetetic (Brand Designer)
Helen Dear
Contact
hddear [at] gmail.com
Made with 🖤
in Atlanta
© 2025 Helen Dear
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